Natural Selections has been in the "Green" business since 1998. We started with the motivation to do something that mattered and not be just another retail shop. Our focus back then was our products made from industrial hemp, an incredible gift from God, that is underutilized and wrongly vilified in this country. Having grown over these past twelve years, we have expanded our line to include many eco-friendly products. In addition to hemp we carry bamboo, soy, tencel, organic cotton, flax linen, silk and wool. We have strived to educate our customers about the real “green” movement and also about this beautiful island of Ocracoke. We deplore the way in which politicians and charlatans are exploiting this movement. We urge you to be informed rather than just opinionated.

With profound sadness we inform you that Willie Brown, our beautiful loving Corgi died on September second, just short of his twelfth birthday, after an eight month struggle with lymphoma. Willie was a lifetime employee at Natural Selections. He fulfilled his duties as customer greeter with a fervor that drew chuckles and many a belly scratching. He was everything you could ask of in a friend. His passing leaves a hole in our hearts filled with a treasury of wonderful memories.

Natural Selection, better known on Ocracoke as “the hemp shop” is owned by Jude and Frank Brown. We are blessed with talented and caring employees, loyal customers, and the tireless efforts of our official greeter and loving companion Willie, our Pembroke Corgi.

We urge you to come see us. You can learn more about Ocracoke by visiting www.ocracokevillage.com